The technical foundation of the platform was designed so that existing systems and processes can be connected flexibly.
The focus was on a stable and scalable system architecture that integrates current processes while allowing for future extensions with maximum flexibility.
The platform was developed on the basis of Shopware 6 and extended with custom features for B2B commerce and field sales processes.
In addition, external platforms such as AERA and Wawibox were integrated directly into the system architecture.
By connecting the shop, field sales system and ERP, information can be consolidated and managed across all channels.
Orders are routed through a shared system architecture, remaining transparent and traceable for all relevant areas.
The integration of different systems creates a shared data foundation for both inside and field sales.
Customer information, orders and sales-relevant data are available in a structured form and can be used efficiently in day-to-day operations.
In addition to the B2B shop, a custom field sales system was developed to support core sales and customer processes.
Sales representatives can manage customers across channels, record orders, and process open items, order details and sales-relevant processes directly within the system.
The field sales system extends the existing platform with features for structured sales and customer management.
This enables faster data capture, simplifies coordination and makes day-to-day sales processes more efficient.
The shop was developed specifically for the requirements of dental sales and digitally supports industry-specific B2B processes. These include, among others:
The system and page structure were designed to present relevant information and processes in a clear and accessible way.
This enables different user groups to be guided efficiently through ordering and administration workflows and to access relevant products and information in a structured manner.
