One of the biggest challenges was synchronising extensive product data. Klocke’s new PIM system serves as the central data source for structured and consistent product information.
Through the direct connection to Burgdigital Import Middleware (BIM), this data – together with price and stock information from the ERP system and customer-specific data – is seamlessly integrated and made available in Shopware 6 in real time.
The optimised system architecture not only significantly improves data quality but also reduces maintenance effort to a minimum. At the same time, it enables flexible scaling, so that future brand extensions such as flingora.de can be seamlessly integrated into the existing system.
Advanced pricing and discount structures accurately reflect individual customer terms and simplify the implementation of bespoke offers. Tiered pricing and product-group-specific price scales enable volume-based discounts and centralised logic per product group – supplemented by individual models for different customer segments.
New customers register via an online form and are then manually verified. Once approved, individual terms and conditions are automatically transferred from the ERP system and stored directly in the shop – ensuring that only authorised business customers can place orders, whilst reducing administrative effort and ensuring high data quality.
An enhanced shipping and tax logic has been implemented to ensure the efficient processing of international orders. The system automatically calculates shipping costs based on region, product size and weight, thereby ensuring accurate and transparent pricing. Furthermore, tax calculation for EU and non-EU countries has been optimised to reliably reflect country-specific tax requirements.
The introduction of this automated logic facilitates expansion into international markets and minimises administrative effort. The scalable solution supports Klocke in sustainably expanding its market position and offering its customers a first-class digital shopping experience.
