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International website built with TYPO3 eCMS

LPKF Laser & Electronics SE

Whether in automotive, solar energy or microchips: many industries are now unthinkable without cutting‑edge technologies. Companies that want to compete in these markets rely on modern laser technology to manufacture increasingly precise components. As one of the leading providers of laser‑based solutions, Hannover‑based LPKF operates globally with sites in Europe, Asia and North America and has been a true innovation driver for more than 40 years.

www.lpkf.com

Einheitliche Unternehmenswebsite für alle Geschäftsbereiche von LPKF
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Objective

Consistent brand communication across all business divisions under an umbrella brand

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Solution

Global brand building via an international corporate website with e-commerce integration

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Result

Strong positioning as a global brand through effective communication and high-quality leads

GLOBAL BRAND POSITIONING

Challenge: Restructuring international communications

The subsidiaries of the LPKF Group are responsible for production and sales in their respective markets and provided information to customers via their own country-specific websites. However, a lack of centralised management and inefficient processes meant that the potential for communication and sales was not being fully realised.

International Communication & Performance Marketing

To specifically strengthen global growth, LPKF sought a partner with expertise in international brand communication and performance marketing. We developed a strategic realignment of the digital sales and communication processes – with clear structures, centralised management and measurable performance as the basis for sustainable growth.

 

Our services

  • A unified corporate website based on the TYPO3 Enterprise CMS

  • Implementation of a product finder with integrated quick access

  • Comprehensive SEO measures

  • Landing page for the vitrion brand

  • Integration of a suitable e-commerce solution

Jede LPKF Tochtergesellschaft erhält einen separaten Unternehmensauftritt in der jeweiligen Landessprache.

TAILOR-MADE WEBSITES TO EXPAND BRAND REACH

Our approach: Global brand communication

To optimise brand communication, the corporate website was restructured using the TYPO3 Enterprise Content Management System. All country sites were brought together under a single global brand, with bespoke, SEO-optimised versions developed for each country.

The strategy has already been successfully implemented for the Korean, Japanese and North American markets. In addition, a product finder was integrated, offering customers quick access to relevant products and services.

TYPO3 ECM-System

The technical implementation was based on the TYPO3 Enterprise Content Management System and a product finder that offers customers quick access to relevant products and services. The country-specific and SEO-optimised websites have already been successfully rolled out for the Korean, Japanese and North American markets.

SEO Measures

The SEO measures developed included a detailed keyword analysis, the development of a targeted SEO strategy, on-page optimisations, and training for staff on modern search engine optimisation techniques and strategies.

Die LPKF Website ist suchmaschinenoptimiert und auch für mobile Endgeräte entwickelt.
Jede LPKF Tochtergesellschaft erhält einen separaten Unternehmensauftritt in der jeweiligen Landessprache.

Brand positioning via a landing page

The laser specialist’s new range of services has been positioned on a landing page under the vitrion brand. The page provides comprehensive information on LPKF AG’s products and services and enables customers to put together bespoke laser technology solutions using various components.

Integration of an e-commerce platform for services

As part of the expansion of the services business, a bespoke e-commerce solution has been integrated into the website. This solution enables a guided order process, allowing customers to submit their orders directly via a structured form.

In addition, the platform offers real-time monitoring of order status, allowing customers to track the progress of their orders at any time, right through to delivery.

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EFFECTIVE COMMUNICATION & HIGH-QUALITY LEADS

Results & Added Value

‘Made in Germany’ stands for quality, reliability and innovation. Through consistent brand communication and bespoke e-commerce solutions, we have ensured that the world’s leading supplier of laser systems is perceived as a strong brand that inspires both investors and skilled workers.

Saving valuable resources

Thanks to digital communication with burgdigital, LPKF has been able to save valuable resources. The new TYPO3 system enables the company to manage its international communications with a small team and to quickly deliver solutions for different markets. This gives LPKF more time to focus on its core business and provides a competitive advantage when acquiring new customers and markets.

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FREQUENTLY ASKED QUESTIONS – CLEAR ANSWERS

FAQs on LPKF’s international communication strategy

Why did LPKF need to reorient its international communications strategy?

The individual national subsidiaries operated with their own websites and, in some cases, different processes. As a result, there was a lack of centralised control, consistent brand management and clear performance structures. To strategically support global growth, a comprehensive communications and sales architecture was required that would align international markets in a uniform manner whilst taking local requirements into account.

How did LPKF strike a balance between being a global brand and meeting local requirements?

The aim was to establish a central strategic framework for branding, content and performance marketing, without neglecting the market requirements of individual countries. To this end, clear structures and processes were defined to enable global management, whilst content can still be adapted and delivered on a country-specific basis.

What role does performance marketing play in the new strategy?

Performance marketing has been integrated as a key driver of measurable growth. Thanks to structured campaign architectures, clearly defined objectives and consistent tracking, international initiatives can now be evaluated in a comparable manner and continuously optimised. This creates transparency across markets and provides a data-driven basis for strategic decisions.

What added value does the new structure offer LPKF?

The newly restructured communications and sales organisation establishes clear lines of responsibility, ensures consistent brand management and enables greater scalability of international operations. At the same time, centralised management allows for a more efficient use of resources and a sustained improvement in digital performance across the relevant markets.

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Together, we bring your vision to life.

Marcel Plaß
Senior Project Manager

marcel.plass@burgdigital.de

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