System integrations: Integration with SAP, HubSpot, Trusted Shops & Cookiebot
E-commerce & Checkout: Country-specific payment methods & product-specific delivery options, Sovendus integration for checkout & marketing
Product data & search: AI search with DooFinder, integration of CAD data, CustomX configurator with direct ordering
Marketing & Sales: Custom product feeds, Amazon integration via Channable, dynamic retailer search
Features & Usability: Cross-channel product linking
Shopware 6 brings together all business areas (Home & Business, Installation Technology, Professional) into a scalable platform for both retail and business customers. Structured product ranges, cross-channel links (e.g. spare parts) and a closed B2B area with customer-specific prices enable differentiated offers from a single system.
The shop is available in four languages (DE, EN, FR, NL), including country-specific product ranges and payment methods such as iDEAL. Additional payment methods (including Klarna, PayPal, Apple Pay) are processed via Payone. Doofinder enhances product search, whilst dynamic shipping logic (DHL, GLS, freight forwarders) and automated product feeds (Google, Meta, billiger.de, Amazon via Channable) ensure reach and efficiency.
The CustomX configurator enables direct ordering of complex stair solutions. Trusted Shops and Cookiebot ensure legal compliance. ERP-based rights, pricing and after-sales services are integrated into the B2B account.
The direct connection to SAP S/4HANA enables automated data exchange between the shop and the ERP system. Product information, stock levels, prices and customer data are synchronised in real time. This ensures that all sales processes run smoothly, are up to date and operate efficiently – from the shopping basket to the invoice.
For product information management (PIM), HAILO relied on an existing data system that allowed content to be efficiently prepared for e-commerce. Proprietary interfaces to the ERP system provided customer data, including authorisations, prices and delivery terms. burgdigital supplemented the setup with interfaces for importing product data into the e-business system, as well as tools for data validation and cleansing.
Technical products are supplemented with key planning data through the integration of CAD files – a clear advantage for architects, planners and business customers. At the same time, a dynamic retailer search ensures that users can quickly find suitable specialist retailers for each business area – filtered by region and always up to date.
Together with HAILO and the agency DauHerkert, burgdigital developed a consistent UX design for all business areas. Thanks to burgdigital’s SEO support – including the use of Google Search Console to analyse indexing, technical aspects and visibility – visibility remained stable after the relaunch and was even increased.
HubSpot (Marketing Hub & Service Hub) is used to systematically capture and track leads, converting them into personalised campaigns. Sovendus enhances the checkout process with voucher and marketing initiatives to boost conversion rates and customer loyalty.
