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burgdigital: Your Channable Partner

Channable: Optimized feed management

With the smart feed management tool Channable, you can manage your product data centrally, automate campaigns and improve your performance on platforms such as Google Shopping, Meta & Co.

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Automated product feed management & marketing solution for e-commerce

What is Channable?

Channable is a cloud-based multichannel solution for retailers and agencies that allows product data to be centrally managed, optimized and automatically displayed on over 2,500 channels - including marketplaces, price comparison portals and advertising platforms such as Google Shopping, Amazon and Meta.

The tool makes it easy to create and customize individual product feeds, including automatic price and inventory updates. Channable can be seamlessly integrated into existing store systems via flexible rules and powerful API interfaces. The result: less manual work, better data quality, greater reach - and targeted optimization of your online marketing strategy.

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Optimized processes & automation

The advantages of Channable at a glance

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Central
product data management

Maintain your product data in one place and distribute it automatically to marketplaces, price comparison portals and advertising networks.

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Time savings through automation

Rule-based feed management, automatic price and stock updates and campaign synchronization - for less manual work.

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Seamless connection to your system

Thanks to flexible API interfaces and plugins for Shopware, Shopify & Co. you can connect Channable quickly and without development effort.

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Control campaigns in a targeted manner

Optimize your product ads in Google Shopping, Meta, TikTok & Co. with customizable rules and dynamic filters.

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Multichannel with global reach

Scale your business on over 2,500 channels - with support for different currencies, languages and tax logics.

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Better
data quality

Consistent, complete and up-to-date product information reduces errors and improves the customer experience.

Features for more efficiency & reach

The functions of Channable

Channable combines powerful tools for the central management of product data, the automation of campaigns and playout on over 2,500 sales channels. Whether marketplace optimization, price comparison or performance marketing - with Channable you can manage your product information and advertisements efficiently, error-free and across all channels. This creates the basis for scalable growth, greater reach and less manual work.

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Efficient feed management

Channable simplifies feed management for over 2,500 platforms such as Google Shopping, Amazon and eBay. With user-friendly templates and an intuitive interface, product data can be optimized and adapted in a targeted manner. Automated processes reduce manual tasks, minimize errors and save time.

Centralized data import

  • Seamless import of product data from systems such as Shopware, Shopify or WooCommerce via API or CSV
  • Flexibility in the integration of existing systems and automation of data transfer.

Data preparation and optimization

  • Editing product information using intelligent filters and rule sets.
  • Customization of attributes, product descriptions and promotions for maximum performance.

Customized product feeds

  • Creation of platform-specific feeds for marketplaces, comparison portals and social networks.
  • Automatic adaptation to the technical specifications of the target platforms.

Automatic updates

  • Real-time synchronization of feeds with the store system to ensure up-to-date prices and availability at all times.

Marketplace and order management

Simplify the management of orders via various marketplaces with a central platform. This allows you to keep track of your sales activities at all times and optimize your processes. Channable's marketplace and order management helps you to centralize your processes and make them more efficient - ideal for companies that are active on multiple platforms.

Synchronized inventory management

  • Automatic updates keep your stock up-to-date on all connected platforms
  • Reduces the risk of overselling and improves customer satisfaction

Efficient order processing

  • Centralized management of all orders simplifies processing and saves time
  • Faster processing increases customer satisfaction and boosts marketplace ratings

Rules & automation

With Channable, you can create custom automations that automatically filter, modify or categorize product data. This reduces manual effort and minimizes errors.

Custom rules

  • Automate specific tasks, such as excluding products from campaigns when they are out of stock

Efficient processes

  • Automation reduces repetitive tasks and ensures that your data always meets the highest quality standards

API integration

An efficient API integration enables the seamless connection of your online store with various marketplaces. This direct integration provides real-time updates and ensures that product information such as prices and stock levels are always up to date. This simplifies data transfer, automates processes and increases efficiency.

Inventory and order management

  • Stock levels are automatically synchronized so you avoid shortages and never miss sales

Optimize sales data

  • Track the most popular products and adjust your stock strategy accordingly

Real-time updates

  • Minimize manual interventions and errors as stock levels are always displayed correctly and overselling is avoided

Automation of PPC campaigns

Channable optimizes search engine advertising (SEA) by automating Google Ads and Microsoft Advertising campaigns. You can target potential customers with feed-based ads for Facebook and Instagram.

Rule-based structures automate the creation and optimization of ad copy and titles, increasing conversion rates and maximizing ROI.

If-then rules ensure that only relevant ads are shown, further increasing efficiency. Channable offers a comprehensive solution to automate and optimize your SEA campaigns on platforms such as Google, Amazon and more.

Dynamic Ads

  • Create automated, feed-based ads for platforms such as Facebook and Instagram to target potential customers

Campaign optimization

  • Increase conversion rates and maximize the ROI of your advertising spend by continuously and automatically adjusting your ads

Search engine advertising

  • Channable allows you to create customized Google and Amazon Ads campaigns, processing keyword and URL settings directly in your product feed

If-Then Rules

  • These rules control when certain ad texts or titles are displayed or ignored based on the criteria set

Insights & Analytics

Comprehensive analysis and monitoring functions monitor the performance of your feeds and campaigns in real time. This allows you to quickly identify and fix problems in feeds or ads. Channable helps you to continuously monitor and adjust your campaigns and feeds to maximize success.

Performance tracking

  • Track the performance of your product data and campaigns directly in the platform.

Error diagnosis

  • Detect and resolve errors efficiently to avoid downtime and inefficiencies

Insights & analytics

  • Segment products by performance metrics such as ROAS (Return on Advertising Spend) and CPC (Cost per Click) to optimize campaigns and adjust your priorities

Digital strategies for furniture retailers - with digital marketing, e-business and POS

Multichannel & omnichannel commerce in the furniture trade

Furniture stores today face the challenge of effectively combining digital processes and personal advice. Our industry solution combines XcalibuR, your store system and HubSpot to create an end-to-end solution - for configuration, sales and customer contact across all channels.

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Extensive support from an interdisciplinary team

Channable services from burgdigital

Our experienced team will support you every step of the way - from the initial integration to the long-term development of your Channable setup. Together, we ensure that your product data is used optimally to open up new channels and drive your e-commerce growth in a targeted manner.

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Setup

We implement Channable in your store, set up individual feeds and ensure a smooth and efficient technical start.

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Integration

We take over the connection to platforms such as Amazon, OTTO or Kaufland for automated processes and minimal effort.

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Optimization

We analyze your feeds, expand the channels and increase performance through targeted, data-supported rule adjustments.

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Support

We take care of updates, data maintenance and strategic development - so that your feeds are up-to-date, performant and optimally positioned.

More success with Channable and burgdigital

Rely on our expertise and save time while we optimize your product placement on relevant channels.
Contact us and benefit from all-round support for your e-commerce solutions.

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Answers to frequently asked questions about Channable

FAQ - Feed management & multichannel integration with Channable

How is store data transmitted to Channable?

Depending on the store system, data is transferred either via an official plugin (e.g. Shopware, Shopify), via individually configurable XML/CSV/JSON feeds or via REST API. Channable regularly imports item master data, stock levels and price information.

Can Channable also send orders back to the ERP or store system?

Yes, with Channable's order connection, orders (e.g. from Amazon or OTTO) can be fed back to the store system or ERP system. The prerequisite is a suitable connection via API or plugin, e.g. for Shopware 6 or Shopify.

How often does Channable update the data?

Synchronization takes place at regular intervals. Depending on the system and settings, Channable can update product data every hour, several times a day or in real time if required. Individual time controls are possible.

Can individual fields or custom logic be mapped in Channable?

Yes, flexible sets of rules, custom mapping fields and manual feed transformations can be used to process ERP-specific fields, variant structures or dynamic content, for example, and display them depending on the channel.

What data protection standards and hosting guidelines does Channable comply with?

Channable fulfills all requirements of the General Data Protection Regulation (GDPR) and offers a data processing agreement (DPA) in accordance with Art. 28 GDPR. The platform is operated in ISO 27001-certified data centers within the European Union (usually in the Netherlands). All data transfers are encrypted via HTTPS (TLS 1.2 or higher).

If required, Channable can be configured on a client-specific basis to meet individual data storage and access control requirements.

Together we realize your visions!

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Eugen Schitik
COO
Head of Projectmanagement

eugen.schitik@burgdigital.de
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Florian Kuhlmann
Project Manager

florian.kuhlmann@burgdigital.de