Umsetzung eines B2B-Marktplatzes auf Basis von Shopware 6
Development of a vendor portal for integrating external suppliers
Automated product data import via a central data center
Mapping customer‑specific pricing and assortment logic
Checkout logic with supplier‑specific order separation
Implementation of customer‑group‑specific visibility rules
The solution is built on Shopware 6 Enterprise with the B2B Suite as the technical foundation. On this basis, a multi‑tenant B2B portal was implemented in which external suppliers can be created and managed in a structured way. Each vendor receives a company profile with its own sales conditions – from minimum order value to shipping method.
As a result, the system functions not only as a B2B shop, but as a scalable online marketplace for business customers.
The burgdigital data center serves as the central hub for efficiently integrating external vendors. Suppliers maintain their products directly in the system—including texts, images, and price lists. All third‑party items appear in the shop just like in‑house products and leverage familiar features such as categorization, filtering, and wishlists.
Automated validation mechanisms ensure high data quality and a consistent presentation across the entire B2B marketplace. The solution minimizes manual coordination effort and delivers a uniform product experience—regardless of the individual vendor.
Standardized import processes ensure that vendor product data is synchronized on a regular basis. The data center supports both manual uploads and automated interfaces, including error checking and logging, to guarantee that all marketplace items are displayed up‑to‑date, accurately, and in full.
In parallel, multi‑level pricing and assortment rules were implemented so that each customer group receives its own conditions—including for vendor products. This creates a fully personalized purchasing experience across the entire B2B marketplace.
In B2B wholesale, supplier allocation and sales conditions are often complex. The checkout was therefore enhanced so that the shopping cart is automatically split between the participating vendors—including individual shipping methods and payment terms. For the customer, the ordering process remains convenient, while clear, vendor‑specific workflows run in the background.
To enable business customers to search specifically for certain manufacturers or product lines, the filter logic was also extended: all items can be sorted by vendor—ideal for a diverse B2B food and non‑food assortment. This increases transparency for customers and boosts partner visibility across the B2B online marketplace.
