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AI image generator for product images in e-commerce

Product images in e-commerce rarely grow at the same pace as the product range. Instead of creating new images, existing ones can be expanded and processed in a targeted manner.

The burgdigital AI image generator was developed for precisely this process. Variants, backgrounds and adaptations are created along your product logic - consistent, reproducible and scalable for use in e-commerce.

Overview of the functions of the AI image generator from burgdigital

Image processes in e-commerce

Why conventional AI image generators are not sufficient for product images

Many image generation tools are designed for individual, freely defined images. In e-commerce, however, the focus is on the consistent processing of existing product images across large product ranges. The burgdigital AI image generator is designed to do just that: It works along clearly defined product structures and enables scalable expansion of existing image worlds.

Visualization of the functions of the AI image generator from burgdigital
Works with existing product images

Existing product images serve as a basis and can be expanded and adapted - without changing the perspective or image composition.

Oriented to your product logic

Variants, materials and product components follow clear structures instead of being freely generated.

Reproducible instead of one-off

Once adjustments have been defined, they are reliably transferred to other products.

Can be seamlessly integrated into existing systems

The results are immediately available for use in the store, PIM and other systems.

Application in e-commerce

Enhance and edit product images with AI

Existing product images serve as a starting point for the systematic expansion of your image world. With the burgdigital AI image generator, variants, backgrounds and additional representations are created directly on the basis of existing images - without the need to completely recreate them. The existing image structure is retained and ensures a consistent presentation across all products and variants.

Create cut-outs and remove background

Products are automatically separated from the background. This creates clean cut-outs that can be used directly for stores, marketplaces or further image processing.

Create clipping as a function of the AI image generator
Replace backgrounds as a function of the AI image generator

Customize backgrounds and change image context

Product images can be transferred to different environments - from neutral backgrounds to individual settings. The image context is specifically adapted to the respective application.

Change colors and materials in the image

Variants or surfaces are transferred directly to existing images. This enables a consistent display even with large ranges of variants.

Exchange product material as a function of the AI image generator
Editing products (e.g. replacing chair legs) as a function of the AI image generator

Edit and customize product images

Individual product areas can be specifically changed or replaced. Adjustments can be implemented flexibly without having to create new images.

Scalable image processing

How an AI image generator processes product images in a scalable way

Instead of manually adjusting individual images, image processing follows a clear principle: once adjustments have been defined, they are transferred to other products and variants. A single product image is transformed into a scalable basis for consistent images across the entire range.

Select clipping plate as workflow step of the AI image generator


1. define the initial image

An existing image forms the basis for all further illustrations.

Easy prompt creation as a workflow step of the AI image generator


2. define
customization

You define which variants, backgrounds or changes are displayed.

Create variants as a workflow step of the AI image generator


3. systematically derive variants

New variants are created on the basis of the existing image structure.

Download images as a workflow step of the AI Image Generator


4. further use
of results

The generated images are ready for direct use in the store, PIM and other systems.

Results in use

Examples of AI-generated product images in e-commerce

AI image of a detail product shot of a sofa
AI image of a sofa in a living room
AI image of a collection of bathroom accessories
AI image of a professional studio Photos of an armchair
AI image of a cushion product image
AI image of a bed

Added value for e-commerce

Advantages of AI-generated product images

The use of the AI image generator not only changes image production, but also the entire way in which product images are created, maintained and expanded in the product range.

Integration & costs

Integrate AI image generator into store, PIM and existing systems

The burgdigital AI Image Generator is not used as a separate tool, but is integrated into existing store, PIM and content processes. Product data and image structures are retained and used in a targeted manner. The introduction takes place step by step - tailored to your product range and your system landscape.

Cost structure

The costs consist of a one-off setup and usage-based billing per image or variant generated - depending on the AI model used.

We are happy to present the cost structure transparently as part of a demo or on the basis of specific use cases.

Integration of the AI image generator in store and PIM systems
burgdigital is your partner for digital business

Solution approach from burgdigital

How burgdigital implements AI image processes in e-commerce

The AI image generator was developed from specific e-commerce projects and is not used in isolation, but is developed further in the context of existing systems and processes.

Experience from real projects
Development and deployment are based on specific requirements from e-commerce.

Integration instead of a stand-alone solution
The AI image generator is integrated into existing systems and processes.

Focus on implementation
The decisive factor is not the technology, but how it works in everyday life.

Usable in the long term
The application is designed for stable and scalable image processes.

Your next step

Using the AI image generator in e-commerce

Use specific use cases to find out how existing product images can be specifically enhanced and integrated into your processes.

Everything you need to know about the burgdigital AI image generator

FAQ - Questions and answers about the AI generator for product images

How does the burgdigital AI image generator differ from classic image generators?

The burgdigital AI image generator works specifically with existing product images instead of generating completely new images. This allows variants, backgrounds and adjustments to be consistently derived and applied to entire product ranges.

What are the requirements for using the AI image generator in e-commerce?

Existing product images and structured product logic are required to use the burgdigital AI image generator. Based on this, a setup is defined that matches your data and processes.

How can the AI Image Generator be integrated and introduced into existing systems?

The burgdigital AI image generator is designed for integration into existing store and PIM systems. It is introduced step by step and is based on specific use cases that can then be transferred to other products.

How does the use and billing of the AI Image Generator work?

Invoicing is based on the actual image variants or adaptations produced. The exact configuration is agreed in advance and depends on your specific application.

For which companies is the burgdigital AI image generator particularly suitable?

The burgdigital AI image generator is particularly suitable for companies with larger or varied product ranges where product images need to be regularly expanded, adapted or standardized.

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Eugen Schitik
COO
Head of Projectmanagement

eugen.schitik@burgdigital.de
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Pauline Eilert
Project Manager

pauline.eilert@burgdigital.de