Development of a high-performance e-commerce platform with Shopware 6
Introduction of an efficient PIM system
XcalibuR configuration for highly configurable furniture
Modernization of brand communication in the digital environment
Integration of all e-commerce processes into the company workflow
Möbel Bernskötter was already using WinMAX by Clasen-Datensysteme, a modern ERP system designed for data exchange with an online shop. It quickly became clear, however, that efficient product information management (PIM) required the additional implementation of XcalibuR and its seamless integration into the existing ERP. This implementation was carried out in close collaboration with Diomex and Clasen.
Building on this foundation, burgdigital further refined and implemented the technical concept. Master and media data for all products are now transferred directly from XcalibuR into the online shop and automatically mapped based on a classification by product groups and attributes.
A live query to WinMAX retrieves current prices, availability and stock locations in real time. This ensures that consistent information is available at all sales points. This not only allows offers and promotions to be managed efficiently, but also enables services such as Click & Collect to be seamlessly integrated into the online shop.
To present and select highly customizable furniture, the XcalibuR configurator was integrated directly into the online shop. This makes it easy to map all configuration options of a model and combine them individually.
Customers can configure their ideal furniture themselves by selecting materials, colours and features. If they need support, a live consultation with the sales team is available at any time – the perfect combination of digital freedom and personal service.
The technical foundation of the project is the Shopware 6 platform. Using a specially developed data gateway from burgdigital, all systems – from product data and pricing through to availability and orders – are seamlessly connected. Online and offline orders are automatically reconciled, creating a consistent, central data basis.
In addition, burgdigital developed bespoke plugins to meet specific customer requirements – for example, calculating shipping costs including freight forwarding logistics or dynamically taking delivery addresses into account during checkout.
Möbel Bernskötter deliberately positions itself as a traditional furniture retailer and provider of high-quality interior solutions. The goal of the e-commerce strategy was to reach regional customers digitally and make targeted use of the ROPO effect (“Research Online – Purchase Offline”). Customers research online, configure furniture according to their preferences and, if required, can make direct use of personal in-store consultation at the furniture store.
burgdigital implemented this goal with a well-thought-out UX and design concept. The customer journey sparks interest not only through product and price, but through the entire brand experience. Campaigns, services and a consistent brand presence ensure that users build trust and actively seek interaction with the furniture retailer – whether online or in-store.
At the heart of the user experience are the product worlds. Extensive search and filter functions provide clear orientation within the range. Highly configurable furniture can be configured directly online or alternatively requested in-store. This creates a seamless transition between digital offering and brick-and-mortar sales – flexible and customer-centric.
