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Multifunctional B2B e-commerce with Shopware 6

Franken Kinderwelt

The traditional family-owned company Franken Kinderwelt offers nurseries and schools a diverse range of products – from creativity-enhancing materials to hygiene solutions and furniture. To meet the day-to-day demands of educational institutions while supporting child development, the company focuses primarily on high-quality products.

Franken Kinderwelt Online-Shop für Kindergarten- und Schulbedarf – ansprechendes Layout und Nutzerführung für Geschäftskunden und Privatpersonen, mit mobilen und Desktop-Ansichten
Abbildung einer Checkliste in schwarz

TASK

Development of an e-commerce solution for B2C and B2B sales, including integration of external ordering systems

Abbildung einer Treppe in schwarz weiß

SOLUTION

Shopware 6 e-commerce system with multiple customer groups and data synchronization with MEERXS and SAP

Icon einer Glühbirne in schwarz

RESULT

Modern and efficient e-commerce platform covering all B2C and B2B commerce for Franken Kinderwelt

EFFICIENT PLATFORM FOR MULTIPLE SALES CHANNELS

Challenge: Clear and user-friendly platform

Franken Kinderwelt needed an e-commerce solution that not only met the requirements of its end-customer business, but also handled the complex demands of a multi‑tier B2B sales structure. In addition to seamless integration with the existing ERP and trading infrastructure, the company required specific features for different user groups and the management of individual pricing models.

 

Our services

  • Migration from Shopware 5 to Shopware 6

  • Development and programming of a custom theme and unique CMS elements

  • Integration of ERP and SAP interfaces

  • Multi-level user and pricing model for key accounts

  • Personalized product management and discount systems

  • Solution for a customer-specific product import

  • Development of efficient checkout solutions

csm_case-study-franken-kinderwelt-leistungen-burgdigital

SHOPWARE 6 FOUNDATION WITH CUSTOM DEVELOPMENT

Our solution: Scalable Shopware 6 platform

To ensure an optimal user experience, a custom frontend theme with bespoke CMS elements was developed, enabling engaging and interactive product presentations. A carefully designed multi-tenant concept allows multiple users per company to have personalized access, simplifying internal collaboration. By connecting to the MEERX trading platform and seamlessly integrating the OCI PunchOut interface with CJD’s SAP system, specific customer requirements are fully met.

Frontend development & usability

To ensure that Franken Kinderwelt’s brand identity is reflected optimally online, the website frontend was extensively and purposefully adapted. The first step was the development of a custom, mobile‑optimized Shopware 6 theme that visually highlights the corporate identity and places user-friendliness at the center..

Flexible content management and optimized data capture

The adjustments include bespoke CMS elements that enable flexible, independent content management. In addition, an integrated document management system gives customers access to key product information and catalogues, which can be viewed directly and downloaded. To optimize data capture, dedicated forms with validation functions were developed to ensure error-free input.

csm_case-study-franken-kinderwelt-frontend-burgdigital
Darstellung der Shopware Anbindungen bei Franken-Kinderwelt

Development of custom features

For Franken Kinderwelt, burgdigital developed custom features that tailor the online shop precisely to the needs of childcare institutions and private customers.

Special features for B2B customers

These tailored developments provide efficient tools specifically for B2B customers such as kindergartens and schools, streamlining the ordering process and saving time. At the same time, navigation remains intuitive and user-friendly for B2C customers.

Overview of the developed feature set

The Franken Kinderwelt feature set is built on a bespoke Shopware 6 e-commerce solution, tailored specifically to the needs of both B2B and B2C customers as well as the hygiene product segment.

By integrating advanced capabilities such as customer‑specific pricing, efficient order workflows, automated processes, and connectivity to the MEERX trading platform, the solution delivers high flexibility and strong customer satisfaction. It enables optimal control of multiple sales channels while at the same time minimizing administrative effort.

  • Tenant model & streamlined order processing
  • Automated registration, flexible pricing structures & chain items
  • Field sales search function & regional support
  • OCI punchout interface for CJD
  • MEERX trading platform integration & data synchronization
Optische Darstellung des Funktionsumfang der bei Franken-Kinderwelt umgesetzt wurde. Im Hintergrund ist eine Frau zu sehen, die mit Kindern an einem Tisch sitzt.

SIGNIFICANT IMPROVEMENTS IN CUSTOMER GROUP MANAGEMENT

RESULT & VALUE

Franken Kinderwelt relies on Shopware 6 as a future‑proof, highly scalable e‑commerce platform that is precisely aligned with the requirements of hybrid B2B and B2C business. Customizable pricing, automated workflows, and personalized features streamline operations and significantly increase overall efficiency.

This flexibility enables Franken Kinderwelt to react quickly to market changes, tap into new business areas, and strengthen customer loyalty through tailored shopping experiences – all within a dynamic, highly competitive environment.

FREQUENTLY ASKED – CLEARLY ANSWERED

FAQ on B2B commerce for Franken Kinderwelt

What digital solutions has burgdigital implemented for Franken Kinderwelt?

burgdigital developed a bespoke e-commerce solution for Franken Kinderwelt that delivers a user-friendly shopping platform. By integrating Shopware 6, a modern and high-performance foundation was created that meets the demands of a dynamic online shop.

How does the Franken Kinderwelt website enhance the shopping experience?

The website implemented by burgdigital offers intuitive navigation and optimized product presentation. Thanks to its responsive design, the shop is easy to use on both desktop and mobile devices. In addition, personalized features have been integrated to provide customers with a highly targeted shopping experience.

Has the website been designed to be scalable for the future?

Yes. In implementing the Franken Kinderwelt website, burgdigital placed particular emphasis on scalability. The shop is designed to grow seamlessly with the company and an expanding product range. This includes both technical optimizations and the integration of APIs to support future extensions.

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Together, we turn your vision into reality.

Eugen Schitik
COO
Head of Projectmanagement

eugen.schitik@burgdigital.de

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