Franken Kinderwelt
The traditional family-owned company Franken Kinderwelt offers nurseries and schools a diverse range of products – from creativity-enhancing materials to hygiene solutions and furniture. To meet the day-to-day demands of educational institutions while supporting child development, the company focuses primarily on high-quality products.
Development of an e-commerce solution for B2C and B2B sales, including integration of external ordering systems
Shopware 6 e-commerce system with multiple customer groups and data synchronization with MEERXS and SAP
Modern and efficient e-commerce platform covering all B2C and B2B commerce for Franken Kinderwelt
EFFICIENT PLATFORM FOR MULTIPLE SALES CHANNELS
Franken Kinderwelt needed an e-commerce solution that not only met the requirements of its end-customer business, but also handled the complex demands of a multi‑tier B2B sales structure. In addition to seamless integration with the existing ERP and trading infrastructure, the company required specific features for different user groups and the management of individual pricing models.
Migration from Shopware 5 to Shopware 6
Development and programming of a custom theme and unique CMS elements
Integration of ERP and SAP interfaces
Multi-level user and pricing model for key accounts
Personalized product management and discount systems
Solution for a customer-specific product import
Development of efficient checkout solutions
SHOPWARE 6 FOUNDATION WITH CUSTOM DEVELOPMENT
To ensure an optimal user experience, a custom frontend theme with bespoke CMS elements was developed, enabling engaging and interactive product presentations. A carefully designed multi-tenant concept allows multiple users per company to have personalized access, simplifying internal collaboration. By connecting to the MEERX trading platform and seamlessly integrating the OCI PunchOut interface with CJD’s SAP system, specific customer requirements are fully met.
To ensure that Franken Kinderwelt’s brand identity is reflected optimally online, the website frontend was extensively and purposefully adapted. The first step was the development of a custom, mobile‑optimized Shopware 6 theme that visually highlights the corporate identity and places user-friendliness at the center..
The adjustments include bespoke CMS elements that enable flexible, independent content management. In addition, an integrated document management system gives customers access to key product information and catalogues, which can be viewed directly and downloaded. To optimize data capture, dedicated forms with validation functions were developed to ensure error-free input.
For Franken Kinderwelt, burgdigital developed custom features that tailor the online shop precisely to the needs of childcare institutions and private customers.
These tailored developments provide efficient tools specifically for B2B customers such as kindergartens and schools, streamlining the ordering process and saving time. At the same time, navigation remains intuitive and user-friendly for B2C customers.
The Franken Kinderwelt feature set is built on a bespoke Shopware 6 e-commerce solution, tailored specifically to the needs of both B2B and B2C customers as well as the hygiene product segment.
By integrating advanced capabilities such as customer‑specific pricing, efficient order workflows, automated processes, and connectivity to the MEERX trading platform, the solution delivers high flexibility and strong customer satisfaction. It enables optimal control of multiple sales channels while at the same time minimizing administrative effort.
SIGNIFICANT IMPROVEMENTS IN CUSTOMER GROUP MANAGEMENT
Franken Kinderwelt relies on Shopware 6 as a future‑proof, highly scalable e‑commerce platform that is precisely aligned with the requirements of hybrid B2B and B2C business. Customizable pricing, automated workflows, and personalized features streamline operations and significantly increase overall efficiency.
This flexibility enables Franken Kinderwelt to react quickly to market changes, tap into new business areas, and strengthen customer loyalty through tailored shopping experiences – all within a dynamic, highly competitive environment.
FREQUENTLY ASKED – CLEARLY ANSWERED
burgdigital developed a bespoke e-commerce solution for Franken Kinderwelt that delivers a user-friendly shopping platform. By integrating Shopware 6, a modern and high-performance foundation was created that meets the demands of a dynamic online shop.
The website implemented by burgdigital offers intuitive navigation and optimized product presentation. Thanks to its responsive design, the shop is easy to use on both desktop and mobile devices. In addition, personalized features have been integrated to provide customers with a highly targeted shopping experience.
Yes. In implementing the Franken Kinderwelt website, burgdigital placed particular emphasis on scalability. The shop is designed to grow seamlessly with the company and an expanding product range. This includes both technical optimizations and the integration of APIs to support future extensions.
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