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Targeted marketing control

HubSpot Marketing Hub

The HubSpot Marketing Hub supports a modern, data-driven marketing strategy - from automation and lead generation to cross-channel campaigns.

HubSpot Marketing Hub workflow for webinar tracking with if-then branching, automatic email follow-up and meeting scheduling based on user behavior

The platform for targeted marketing

What is HubSpot's Marketing Hub?

Successful marketing depends on clear processes, coordinated channels and a consistent database. The Marketing Hub combines target group approach, campaign management and performance measurement in one central system. This creates an end-to-end marketing funnel that systematically develops contacts and makes them more usable.

Book your free HubSpot consultation now!

In a non-binding initial consultation, we will analyze your requirements together and show you how you can best use HubSpot for your company.

Leading tools for data-based marketing

Functions of the HubSpot Marketing Hub

Email marketing, automation, SEO, social media, ads and campaign management work together in a clear structure in the Marketing Hub. Content, target groups and touchpoints are controlled centrally, creating a consistent funnel that leads contacts cleanly and delivers measurable results.

_01

Email marketing

Implement newsletters and campaigns professionally - personalized, testable and controllable with clear data.

_02

Automation

Developing journeys, systematically developing leads and intelligently scaling marketing processes.

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Landing pages

Create campaign pages quickly, structure them cleanly and integrate them into the funnel in a conversion-optimized way.

_04

Forms

Capture, segment and automatically transfer qualified leads to CRM - efficiently and in compliance with data protection regulations.

_05

SEO

Strategically structure content, prioritize keywords and use technical tips to sustainably increase visibility.

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Social media

Plan, publish and evaluate postings across all channels - centrally controlled and fully linked to CRM data.

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Ads

Control ads in Google, Meta & Co. from HubSpot, address target groups precisely and measure results directly in the CRM.

_08

Campaigns

Analyze all measures in a bundle - with clear KPIs, attribution and transparent proof of performance for each campaign.

Content and campaigns at a glance

Get to know the HubSpot Marketing Hub

The basis for scalable marketing

How burgdigital supports your marketing

We create clear structures for the planning, playout and evaluation of your marketing activities. Centralized data, coordinated workflows and transparent campaign logic create a resilient setup that comprehensibly maps goals and significantly simplifies day-to-day work.

You too can benefit!

How UrbanDesign benefits from HubSpot!

The integration of HubSpot has considerably improved the furniture retailer's customer interaction and business processes and significantly increased both efficiency and transparency.

Home screens of the UrbanDesign website on an iPad and iPhone

HubSpot for your complete marketing

More HubSpot Hubs for your company

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Service Hub

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HubSpot Sales Hub Logo - Sales software for managing sales pipelines, deal tracking and automating sales processes.

Sales Hub

Effective customer acquisition

HubSpot Content Hub Logo - Content management system for creating and managing websites, blogs and landing pages.

Content Hub

Efficient content management

Your next step in digital marketing

Using the marketing hub effectively with burgdigital

Whether you want to set up new marketing processes or scale existing campaigns - burgdigital supports you with data-driven expertise, clean system architecture and structured marketing workflows. The result is a setup that develops leads more efficiently, makes campaigns more transparent and drives your growth in the long term.

Digital expertise - trends & success stories

News from the digital world

Answers to frequently asked questions about the Marketing Hub

FAQ about the Marketing Hub from HubSpot

How does the Marketing Hub support lead generation?

The Marketing Hub combines forms, landing pages, CTAs, SEO and ads into a continuous lead funnel. All interactions automatically end up in the CRM, are segmented and further developed in suitable nurturing paths. This not only generates more leads, but above all better qualified contacts.

What role does marketing automation play?

Automation ensures that prospective customers receive relevant information along their customer journey - without manual rework. Workflows control trigger emails, segmentation and scoring models so that leads can be systematically developed and marketing processes can be efficiently scaled.

How detailed are the reporting functions of the HubSpot Marketing Hub?

In addition to standard values such as openings or clicks, HubSpot offers deeper insights: campaign analyses, UTM data, conversion paths and multi-touch attributions. This makes it clear which measures really work and where there is potential for optimization.

Is the Marketing Hub suitable for B2B?

Yes, functions such as account-based marketing, lead scoring, buyer roles and close integration with the CRM make the Marketing Hub particularly strong for complex, multi-stage B2B decision-making processes.

How does the HubSpot Marketing Hub support SEO?

HubSpot provides real-time optimization suggestions for keywords, structure, metadata and internal links. Topic clusters ensure a clean SEO architecture, and performance data can be linked directly to leads and conversions.

Together we realize your visions!

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Marcel Plaß
Senior Project Manager

marcel.plass@burgdigital.de
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Pia Niemann
Project Manager

pia.niemann@burgdigital.de