Scalable Commerce Platform for Lünse

Lünse (Exclusiv Living Hans Lünse GmbH)

Lünse, based in Herford, is synonymous with high-quality garden furniture and stylish outdoor solutions in the premium segment. The company combines brick-and-mortar retail with digital sales and offers end customers an exclusive range for modern outdoor spaces and high-quality outdoor furnishing concepts.

With a clear focus on quality, design and advice, Lünse combines personalised in-store shopping experiences with a modern digital brand presence. The online shop serves as a central platform for presenting products in an inspiring way and offering customers a high-quality shopping experience.

For Lünse, the aim was to revamp the existing online shop from a technological perspective, whilst at the same time ensuring that the brand’s high-quality values were reflected in a modern and consistent manner online. The switch from Shopware 5 to Shopware 6 was intended not only to create a stable technical foundation, but also to link internal processes more efficiently.

Modern usability & centralised system architecture

The aim was to develop a high-performance and scalable e-commerce platform that centrally integrates high-street retail, inventory management and the online shop. At the same time, the user experience was to be significantly improved through an optimised product search function, clear shop structures and modern technical standards.

Particular emphasis was placed on ensuring an SEO-friendly migration without any loss of visibility, as well as on creating a flexible foundation for future enhancements and new features.

Our services

Migration from Shopware 5 to Shopware 6
Concept and development of the B2C online shop
SEO-friendly shop migration: integration of Doofinder
Pickware-Connection
Integration of on-premises processes via Shopware
Performance- & UX-Optimisation
Technical preparations for future expansions

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CENTRAL E-COMMERCE PLATFORM FOR SCALABLE PROCESSES

Our approach: Shopware 6 as the central system platform

As part of the relaunch, Shopware 6 was implemented as the central technical platform. This enables e-commerce, inventory management and in-store processes to be efficiently integrated into a single system. The new system infrastructure provides a scalable foundation for future expansions, whilst also delivering a modern and high-performance user experience.

The migration from Shopware 5 to Shopware 6 has enabled existing processes to be technically optimised and linked together more efficiently. In addition, the integration of Doofinder and the connection to Pickware ensure improved product search functionality and centralised management of relevant business processes.

Scalable shop architecture & e-commerce platform

With the migration from Shopware 5 to Shopware 6, the existing online shop was technically modernised and migrated to a scalable e-commerce architecture. The new system forms the basis for high-performance processes, flexible extensions and a platform structure that can be maintained in the long term.

At the same time, existing shop structures were consolidated and technical processes optimised in order to create a stable and future-proof foundation for digital sales.

Skalierbare Shoparchitektur durch die Migration von Shopware 5 auf Shopware 6 als technsische E-Commerce Basis

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Core Processes & System Integration

Through the integration of Pickware and the centralised mapping of on-premises and digital processes, merchandise management, warehouse management and operational workflows have been efficiently consolidated within a single system landscape.

The networked process structure enables centralised management of relevant business processes, reduces the need for manual work and brings about a lasting improvement in the efficiency of internal processes.

Optimised product search & user experience

The integration of Doofinder has enhanced the product search functionality and improved the user experience within the shop. Customers can find relevant products more quickly and benefit from a high-performance and intuitive search experience.

In addition, the platform has been optimised in terms of structure, performance and mobile usability to ensure a modern shopping experience across all devices.

Integration des Doofinder Plugins für eine optimierte Produktsuche und Nutzererfahrung

OMNICHANNEL COMMERCE WITH A CENTRALISED SYSTEM ARCHITECTURE

Results & Added Value

The migration to Shopware 6 has resulted in a modern and scalable e-commerce platform that centrally links digital and in-store processes. The integration of Doofinder and Pickware improves both product search functionality and the management of operational processes in day-to-day business.

The result is a high-performance B2C online shop with optimised user navigation, more efficient processes and a future-proof technical foundation for further growth.