Multichannel commerce for furniture retail
Shopware 6 online shop with marketplace integration
XcalibuR product import and PIM integration
Centralised data management via MHS interfaces
Custom app development for e‑commerce
The Shopware 6 platform forms the basis for Möbel Rieger's new online offering. It presents the extensive product range efficiently, integrates promotions and themes from the furniture stores, and thus ensures a consistent shopping experience.
Customers can quickly find the right products through engaging online experiences, convenient search and filter functions, and clear navigation. The checkout process offers the option of delivery or in-store pickup – seamlessly integrated with the existing in-store sales processes.
The new Shopware 6 platform seamlessly connects the online shop, app, physical stores, and integrated marketplaces into an omnichannel commerce experience. Inventory, prices, and product data are synchronized in real time, ensuring a consistent shopping experience for customers across all channels. For Möbel Rieger, this translates to greater reach, more sales opportunities, and stronger brand loyalty.
A data gateway from burgdigital takes all product and media data from Möbel Rieger's XcalibuR system and automatically imports it into the Shopware 6 online shop. Thanks to the integrated categorization, products are directly linked to the relevant navigation areas and optimally displayed in the search and filter functions.
Further product information, such as prices and availability, is imported via the MHS ERP system. A central data center from burgdigital consolidates all data sources, prepares them for the online shop, and makes them available in real time. Simultaneously, all processes within the data center can be monitored, audited, and analyzed – ensuring maximum data quality and efficiency in omnichannel commerce.
Möbel Rieger struggled with recurring payment cancellations when using the Unzer plugin. These problems led to an unstable payment experience at checkout and negatively impacted both the conversion rate and the user experience.
To overcome these challenges, burgdigital developed its own robust solution based on the official Unzer API. This customized integration ensures a reliable and error-free payment process and provides a transparent and stable payment path within the Shopware checkout.
burgdigital developed a customized e-commerce app for Möbel Rieger that supports both customers and sales staff. The app offers a store locator, a mobile-optimized product catalog, and shopping cart synchronization between the app and the online shop. This allows products to be researched, saved, or purchased anytime via mobile device – including in-store pickup or delivery.
