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Omnichannel Commerce with Shopware & XcalibuR

biller

Since 1948, biller has stood for furniture tradition and close customer relationships. What began as a small joinery in Landshut has grown into one of southern Germany’s well‑known furniture retailers, with locations in Moosburg Nord, Plauen, Hof, and Munich.

The family‑run company stands out for its personal advice, bespoke kitchen planning, and professional installation by its own specialist teams. Under the motto “biller macht glücklich!” biller has combined quality, service, and special extras – such as free transporters for furniture delivery – for more than 75 years.

www.biller.de

Responsive Webdesign von dem Möbel-Onlineshop biller
Abbildung einer Checkliste in schwarz

Task

Create an omnichannel experience: from online product discovery and planning through to in‑store purchase

Abbildung einer Treppe in schwarz weiß

Solution

Shopware 6 platform with MHS integration, XcalibuR 3D configurator, and digital customer card

Icon einer Glühbirne in schwarz

Result

Seamless customer journey with consistent data, flexible purchasing options, and stronger customer loyalty

DIGITAL TRANSFORMATION IN THE FURNITURE RETAIL SECTOR

Challenge: Omnichannel strategy & system integration

Implementing an omnichannel platform in furniture retail requires tightly integrating online and offline processes. For biller, this means price and stock information are provided consistently across all locations directly from the ERP system. In addition, complex discount and promotion rules as well as display and warehouse stock are mapped, and product configurations from XcalibuR are transferred into the webshop without any media breaks.

Connecting online & offline channels

A key focus is on connecting both worlds: furniture configured online can be refined in‑store or completed later at home via QR code. The digital “Glückskarte” further strengthens customer loyalty and ensures a seamless customer journey across all channels.

 

Our services

  • Implementation of an omnichannel platform based on Shopware 6

  • ERP/MHS integration with price synchronisation, discount logic & cross‑location stock management

  • XcalibuR integration: product import & 3D configurator directly connected to webshop & ERP

  • Doofinder search enabling fast & precise product discovery

  • Postcode-based shipping calculator displays delivery costs directly on the product detail page

  • Extended checkout with Click & Collect, mixed‑basket logic, and modern payment methods

  • Flipbook catalogue integration via Yumpu

Die burgdigital Digitalagentur Serviceleistungen in der biller E-Commerce Case Study

CONNECTED SHOPPING EXPERIENCE ACROSS ALL CHANNELS

Our solution: Shopware 6 with ERP integration & XcalibuR

For a successful omnichannel strategy, a central e‑commerce platform is required to connect all core systems. Shopware 6 provides the technological foundation, the MHS ERP supplies price, stock, and discount data, and the XcalibuR configurator passes configuration data – all seamlessly integrated.

This ensures that product, stock, and configuration data are always consistent and supports a seamless customer journey across both digital and in‑store channels.

ERP integration: prices, discounts & stock data in the shop

The ERP integration consistently provides price and discount logic, including custom promotion rules. Stock levels for warehouse and display items are synchronised across all locations, ensuring the webshop always shows up‑to‑date pricing and availability.

Product data management & configuration with XcalibuR

XcalibuR imports product data while taking biller’s specific requirements into account. The structured process enables efficient maintenance and consistent updates of the entire assortment.

The 3D configurator is directly connected to Shopware 6 and the ERP | MHS system. Configurations are transferred seamlessly across systems and are available both online and in‑store – enabling planning processes without any media breaks.

XcalibuR importiert die Produktdaten unter Berücksichtigung der individuellen Anforderungen von biller.
Die smarte Produktsuche mit Doofinder sorgt für gezielte Produktfindung auch bei großem Sortiment

Custom commerce functionalities

Additional features create a seamless customer journey – transparent and convenient from search through to purchase:

Product search with Doofinder: fast, highly relevant results – even for large assortments.

Postcode‑based shipping calculator: displays delivery costs already at product level.

Checkout logic: Click & Collect, store selection, mixed‑basket handling, and modern payment methods.

Omnichannel handover: QR continuation from the configurator and integration of the digital loyalty card.

Digital loyalty card as omnichannel interface

The biller Glückskarte links the brick‑and‑mortar stores with the online shop. During registration, a print‑ready card is generated automatically and activated via the ERP system.

At the same time, newsletter opt‑in is handled via the Brevo API. In the Shopware backend, cards can be managed centrally, reissued, or used for campaigns – extending traditional customer loyalty into the digital space.

Digital flip catalogue extends services & sales channels

The digital flip catalogue via Yumpu extends biller’s online offering and creates additional touchpoints along the customer journey.

Newsletter-Opt-in via Brevo API

LEAD PORTAL FOR BRAND COMMUNICATION AND KITCHEN PLANNING

Results & added value

With the new platform, biller benefits from a fully integrated omnichannel customer journey – from product configuration in the 3D configurator through to purchase completion in the webshop or in‑store. Prices, stock levels, and shipping costs are provided consistently and are complemented by flexible payment and pickup options.

The digital Glückskarte further strengthens customer loyalty, while biller.de and billerkuechen.de are precisely tailored to different target groups. The result is a user‑friendly shopping experience with high usability and a measurable impact on sales performance.

Auf dem Bild ist ein Screenshot der Startseite des Onlineshops Biller zu sehen.
Auf dem Bild ist ein Screenshot der Prospekte des Onlineshops Biller zu sehen.
Auf dem Bild ist ein Screenshot der Navigation des Onlineshops Biller zu sehen.
Auf dem Bild ist ein Screenshot des Küchenplaners des Onlineshops Biller zu sehen.

FREQUENT QUESTIONS – CLEAR ANSWERS

FAQ on the digital project with Shopware 6, ERP/MHS & XcalibuR

Why has biller opted for an omnichannel solution with Shopware 6?

Shopware 6 brings together ERP/MHS integration, the XcalibuR 3D configurator, and commerce features in a single e‑commerce platform, creating a consistent customer journey across both webshop and physical stores.

What specific problem does the ERP/MHS integration solve?

Prices, discount and promotion rules, and stock levels are provided consistently across all locations – including warehouse and display items. This reduces maintenance effort and prevents pricing or inventory discrepancies.

What benefits does XcalibuR offer in terms of product data management?

Structured product import for complex assortments; variants and attributes are cleanly transferred to form the basis for the 3D configurator.

What does the checkout system actually do?

Click & Collect with store selection, mixed‑basket rules, and modern payment methods (Apple Pay, Google Pay, credit card, PayPal, Pay by Bank) speeds up checkout.

Mitarbeiterfoto

Together, we turn your vision into reality.

Eugen Schitik
COO
Head of Projectmanagement

eugen.schitik@burgdigital.de

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