The setup of the HubSpot Marketing Hub included creating the company account and linking multiple subdomains for landing pages and email sending. This ensured that marketing automation solutions could be seamlessly integrated right from the start.
The HubSpot tracking code was integrated into the ARRALYZE website to capture data for HubSpot workflows and performance marketing analyses. Existing contacts were imported, and user management with individual access rights was set up, forming the basis for automated email campaigns and targeted workflows.
To enable rapid market penetration, burgdigital developed tailored landing pages and forms that allow systematic capture and processing of qualified contacts. Clearly structured HubSpot workflows then guide prospects purposefully along the customer journey, significantly increasing the conversion rate.
For defined scenarios – such as trade fairs or events – marketing automation solutions were set up to send personalized, automated email campaigns to new leads. These processes ensure a fast response to contacts and enable continuous, targeted communication – a clear advantage for successful performance marketing.
ARRALYZE manages its campaigns centrally in the HubSpot Marketing Hub – from creation and team collaboration through to ongoing optimization. To support this, burgdigital implemented a setup that maps campaigns according to individual requirements, neatly consolidates content and assets, makes performance visible in real time, and assigns tasks directly to team members. An integrated calendar function additionally ensures clear scheduling and planning of all activities.
To ensure decisions are not made on gut feeling alone, burgdigital also set up a reporting and analytics framework that consolidates key metrics from different marketing channels in a clear dashboard. This transparency provides the foundation for data‑driven optimization of workflows, automated email campaigns, and other activities – making the customer journey more efficient step by step.
To enable ARRALYZE to use the HubSpot Marketing Hub productively right from the start, burgdigital delivered hands‑on training on the most important features – with a clear focus on day‑to‑day performance marketing. As a HubSpot Solutions Partner, burgdigital also provides ongoing support: technically for smooth operations and strategically for the continuous advancement of marketing automation.
