We develop scalable e-commerce systems that combine B2B and B2C structures on a central platform. This creates efficient processes, transparent data flows and a strong brand presence across the entire retailer network.
B2B2C commerce combines both worlds: Manufacturers or wholesalers sell via partners, retailers or franchise systems - and simultaneously integrate end customers digitally. This creates standardized processes, consistent brand management and a clear database across all sales channels.
Retailers benefit from up-to-date product data, automated processes and simpler order processing. They also retain access to marketing and price information in real time - without system interruptions or manual interfaces.
With its API-first architecture, Shopware offers the ideal basis for complex retail models. Individual extensions, middleware solutions such as BIM and tools such as FastOrder create scalable systems that connect retailers, partners and end customers.
B2B2C commerce is suitable wherever manufacturers or association groups work with multi-level sales and have high scatter losses in marketing and sales through independently operating sales partners. The model creates transparency and strengthens both sales and brand loyalty.
We accompany the entire process - from strategic conception to technical implementation and the integration of existing systems. This results in solutions that fit seamlessly into ERP, PIM and CRM and are individually adapted to your retail structures.
In an initial consultation, we analyze your existing system landscape and target group structure. Based on this, we develop a modular platform strategy - from pilot project to rollout.
