Brevo: CRM and marketing automation for efficient marketing

Data on website visits and general traffic can also be generated without cookies. A browser fingerprint can be used to collect data about users or their devices, even if cookies have been deleted or not allowed. Fingerprinting recognizes returning users by collecting similar patterns of information and linking them together. In contrast to cookie tracking, no visitor metrics are required for this.

Advantages of fingerprint tracking

• No local data storage
• Data is tracked when devices connect to each other
• Permanently set cookies are not necessary
• Data cannot be deleted by internet users
• Incognito mode does not restrict fingerprinting
• Ad blockers have no effect on device fingerprint tracking

With Brevo, we create automated workflows for you - e.g. welcome emails, reminders, follow-ups, transactional emails or personalized series. These are based on user behavior and can be linked to your CRM or store. This allows you to increase your sales by up to 20 % with personalized campaigns that really convert (source: Brevo).

With a current deliverability rate of 89.1% (2025), Brevo is also one of the best-performing email platforms on the European market - reliable, GDPR-compliant and technically stable. (Source: Encharge).

Processing & hosting

In contrast to Google Analytics, which uses the information collected for its own purposes, Piwik Pro's data sovereignty lies exclusively with the website operator. Various opt-in and anonymization tools ensure compliance with data protection regulations such as the GDPR.

With Piwik PRO, the collected data is hosted either in the cloud or locally in the company environment. Depending on the version used, the server location can be freely selected. With Google Analytics, hosting is determined by Google and takes place via servers located in the USA.

Tracking & use of cookies

GA4 uses user-based tracking and records interactions throughout the entire user journey. When handling cookies, Google has relied on first party cookies since GA4, without being dependent on third party cookies.

Piwik Pro works with a cookie-free tracking method called fingerprinting. In contrast to GA4, visitor data remains anonymous during tracking without any gaps being created. If visitors consent to the collection of their personal data, Piwik Pro can track activities across different devices and import information from other databases.

Range of functions

Google Analytics is a comprehensive analysis tool with maximum customizability and detailed real-time analyses. In contrast, Piwik PRO scores with flexible dashboards, filterable standard reports and easy creation of user-defined reports. With the integrated Consent Manager and the ability to export data, users have maximum flexibility for analysis and CRM efficiency.

Which web analytics tool is the right one?

As the requirements for a web analytics tool are very company-specific, this question cannot be answered. Google Analytics has proven itself over the years as a user-friendly and comprehensive tool, while newer analysis platforms focus on data security in addition to functionality.

Brevo is ideal for small and medium-sized companies, online retailers, agencies and associations looking for an easy-to-use platform for digital marketing and customer communication - without high entry barriers or ongoing license costs. As an "AI-supported all-in-one platform with newsletter tool - for GDPR-compliant customer communication via email, SMS, WhatsApp, chat and more" (source: Brevo), it is the perfect fit for teams that want to go big with a lean setup.

Yes - as an agency with its own software development unit, we develop individual extensions for Brevo: e.g. API connections to third-party systems, automated data transfers or CRM integrations. If standard solutions are not sufficient, we deliver tailor-made technical solutions for your digital infrastructure.

As Brevo itself describes: "Connect Brevo with the tools you already use - CRM, CMS, e-commerce and more: Brevo can be linked to over 150 leading digital tools" (source: Brevo). This means that the platform can be seamlessly integrated into existing systems and offers maximum flexibility for your digital ecosystem.

Brevo itself is not a classic SEO tool - but it complements your SEO strategy perfectly: automated newsletters, follow-ups and transactional emails keep visitors active and extend their customer journey. In addition, targeted tagging and segmentation allow you to display personalized content, which increases dwell time, engagement and return visits - all positive signals for your SEO performance.