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Social commerce for more revenue on social media
Social Commerce: Sell directly on Instagram, TikTok & Co.
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Harness the power of social platforms for greater visibility and direct sales. With emotionally engaging content, seamless shop integration, and precise targeting, we position your products exactly where purchase decisions are made – in the feed.
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Get started now: implement social commerce with precision
Instagram, TikTok, and Pinterest are no longer just sources of inspiration – they are core sales channels in modern commerce. Social commerce enables direct purchasing within social networks – in the feed, stories, or livestreams – without redirecting users to a traditional online shop.
The result: a streamlined customer journey and a significant increase in conversion rates.
Our experts advise you on strategy, platform selection, and technical implementation – tailored to your needs and without obligation.
Social commerce: definition and benefits for businesses
Social commerce refers to the digital sale of products directly via platforms such as Instagram or TikTok – including checkout within the respective app. Compared with traditional online shops, this approach offers numerous advantages:
- Shortened paths from product discovery to purchase
- Reduced bounce rates
- Direct visibility among relevant target groups
- New touchpoints in your marketing and sales mix
- Dialogue-driven formats such as Reels, Stories, or livestreams
- Trust, recognition, and brand affinity
- Authentic product presentation in real usage contexts – with a seamless transition into the purchase process
A structured approach to social commerce creates the foundation for sustainable revenue growth on new channels.
Using social commerce across industries
The possible applications of social commerce go far beyond classic consumer products. There is also strong potential in B2B – for example for complex product ranges, brand building, or direct lead generation.
Whether furniture, fashion, or specialist retail: social selling adds an additional sales pillar for companies – visually strong, emotionally engaging, and fully measurable.
Selling products on Instagram – structured and secure
Setting up Instagram Shopping
For companies that want to sell products on Instagram, it is advisable to set up Instagram Shopping early on – with a clear focus on scalability and system stability.
TikTok Shop Germany as a high-growth sales channel
With the official launch of TikTok Shop in Germany, an additional sales channel has emerged – particularly well-suited for visually appealing, impulse-driven products. For audiences under 35 in particular, TikTok offers high reach combined with growing purchase intent, especially when paired with authentic content.
Our services include:
- Connecting your product feed to TikTok Shop
- Campaigns with organic and paid content
- Implementation of the TikTok Pixel for conversion tracking
- Analysis, optimisation, and continuous reporting
Social commerce with burgdigital: strategic, technical, measurable
As an agency with many years of e-commerce experience, we support you from analysis through to implementation. Together, we develop a setup that fits your products, processes, and target groups – and forms the basis for sustainable growth.
Whitepaper - Social Commerce as a Revenue Driver
What is Social Commerce?
Social commerce refers to selling products directly via social networks such as Instagram, TikTok, or Pinterest – without redirecting to a traditional online shop. Customers discover products in the feed or stories and complete their purchase within the app. This shortens the customer journey and increases conversion rates.
How does social selling work compared to classic e-commerce?
Social selling focuses on personal interaction and ongoing relationship building. Instead of purely promoting products, communication takes center stage – for example via Reels, live videos, or story series. The goal is to build trust and make products tangible in their real usage context.
How can I set up Instagram Shopping?
To set up Instagram Shopping, you need a Facebook Commerce Manager, a synchronised product catalogue (e.g. from Shopware), a verified business profile, and a matching domain. We support you with the technical setup, product synchronisation, and optimal presentation of your items in the feed.
What should be considered with the Instagram Shopping function?
The Instagram Shopping feature should not only be implemented correctly from a technical perspective, but also be optimised in terms of content: product images, variants, and descriptions must be tailored to the platform. The tagging strategy for posts and stories also plays a central role.
Is the TikTokShop available in Germany?
Yes, TikTok Shop has been available in Germany since 2024. It enables companies to sell products directly within the TikTok app – via creators, livestreams, or paid campaigns. We handle the setup, product feed integration, and campaign management.
What are the benefits of social commerce in B2B?
Social commerce can also be used effectively in B2B – for example for lead generation, complex products, or brand building. Platforms such as LinkedIn or Instagram are ideal for increasing visibility and relevance in digital sales.
Which platform is right for my business?
Whether Instagram, TikTok, or Pinterest – the right choice depends on your target audience, product type, and communication style. We analyse your requirements and design a tailored social commerce strategy that fits your brand and technical infrastructure.
How is the performance of social commerce measured?
Using platform pixels (e.g. TikTok Pixel or Meta Pixel), reach, interactions, and purchases can be tracked precisely. In addition, we integrate social commerce data into your tracking and reporting setup – for maximum transparency and ongoing optimisation.
Ready for social commerce with effect?
Whether via Instagram Shopping or TikTok Shop, social commerce opens up new ways to sell products efficiently and close to your target audience. Acting early secures reach, engagement, and revenue before competitors catch up. We help you establish social media as a sustainable sales channel – with a clear strategy, robust technical implementation, and targeted campaign management on Instagram, TikTok, and more.
