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Leadinfo: Identifying B2B website visitors

Leadinfo: Identifying B2B website visitors
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Picture of Marcel Plaß

Leadinfo as a smart tool for identifying B2B website visitors

More B2B leads through efficient user tracking.
Even in the B2B sector, business relationships and lead management now primarily take place digitally. One of the most important touchpoints is the website. However, only about 2 percent of visitors actually make contact. Wouldn't it make sense to proactively engage with users through appropriate analytics? Classic tracking tools like Google Analytics aren't sufficient for this. Website visitor recognition with Leadinfo is the ideal solution.

Content

What is Leadinfo and what can it do?

Leadinfo is an innovative software solution for lead generation. With this tool, you not only identify your website's B2B visitors, but also receive detailed information about their name, industry, and contact details. Additionally, you can view the pages they visited, the time spent on each page, and specific user behaviors. This allows you to directly approach potential leads and develop more targeted marketing and sales strategies.

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Among other things, you will learn:

  • Company Name

  • Sales figures

  • Industry focus

  • General contact details

  • Employees with linked LinkedIn & XING profiles
  • Public email addresses

How does Leadinfo work?

For the tool to work correctly, you need to integrate a tracking code into your website. From this point on, Leadinfo identifies B2B visitors in real time based on their IP address. By comparing this data with the Leadinfo database, the dashboard clearly shows which company is currently or has recently visited which pages of the company website.

With over 60 interfaces, Leadinfo seamlessly integrates with numerous tools and existing programs, such as HubSpot. These connections make promising leads directly available within the workflow. Automated processes and diverse integration options also allow for sending hot leads to sales via chat programs or measuring the effectiveness of advertising campaigns.

What are the advantages of Leadinfo?

Icon Information

All visitor information at a glance

Identify companies visiting your website and obtain detailed information such as name, revenue, and industry. Live visitors are highlighted with a special identifier.

Icon Scoring

Activity tracking and lead score

See how users navigate your site. An algorithm uses this behavior to create a score, which, combined with additional information, helps assess lead potential.

Icon Screen recording of the visits

Screen recording of the visits

Website visits are recorded and can be viewed as a video. This allows conclusions to be drawn about which products or services the visiting company is interested in.

Icon Categorization, tags and triggers

Categorization, tags and triggers

Categorize your users using predefined criteria and filter for only the most promising leads with additional tags. Triggers help automate processes.

Icon Personalized approach via lead form

Personalized approach via lead form

Through user recognition and stored data records, Leadinfo can generate a form with personalized information that is integrated as a popup on the page.

Icon Reporting & Data Export

Reporting & Data Export

Leadinfo offers the option to export dashboard data directly. This data then becomes the property of your company, which you can save and use as needed.

Is Leadinfo compliant with data protection regulations?

Leadinfo itself is 100% GDPR compliant, and the tool's integration is also carried out in accordance with the consent manager. Collected data is pseudonymized, securely managed, and intended solely for internal purposes. Furthermore, all information is processed in European data centers certified according to relevant data governance and information security standards. However, you should update your website's privacy policy as soon as the tracking code is active.

Conclusion

With Leadinfo as a powerful tool, you'll be one step ahead of your competitors in lead generation! The comprehensive tracking of website visitors allows you to completely revamp your marketing and provide targeted support to your sales team.

Would you like to use Leadinfo for your company?

As official partners of Leadinfo, we are happy to advise you on this tracking tool. Together, we will ensure that you get the most out of your leads in the future.

Request a quote now (no obligation) →