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Modern shopping platform built on Shopware 6

Little Greenie

Little Greenie is a family-run online shop based in Hiddenhausen, offering a lovingly curated range of high-quality products for babies and children up to 6 years old. The focus is on natural, low-pollutant items that support healthy development – fully in line with the motto “grow up naturally”. Transparent communication and helpful reviews make it easier for parents to make informed purchasing decisions.

www.littlegreenie.de

Screenshot des Onlineshop Little Greenie
Abbildung einer Checkliste in schwarz

Task

Modernization of the online shop and increased back-office efficiency

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Solution

Shopware 5 to Shopware 6 migration with JTL ERP integration

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Result

High‑performance online shop with significantly increased back-office efficiency

A suitable system for evolved structures

Challenge: scalability & sustainable brand positioning

At launch, Little Greenie chose a Shopware 5 store from burgdigital and was able to quickly build reach and market presence. As the online shop grew, however, the demands on back-office processes, inventory management, and overall efficiency increased significantly.

With the end of support for Shopware 5, migrating to a future-proof shop system became essential. At the same time, the existing design needed to be refreshed to highlight sustainability aspects more clearly and communicate the high product quality even more convincingly in digital form.

 

Our services


  • Migration from Shopware 5 to Shopware 6

  • Integration of JTL as the merchandise management system

  • Enhancement of the user experience with a mobile‑first approach

  • Integration of a dedicated blog section

  • Integration of Doofinder as an optimized search solution

  • Granular product filtering and sorting

  • Optimized checkout for fast order completion

UX Design des Little Greenie Onlineshops

A suitable system for grown structures

Our solution: modern shop architecture & efficient workflows

To sustainably meet the growing demands of a successful online shop, Little Greenie was migrated to a modern Shopware 6 platform and strategically repositioned. The focus was on intuitive user guidance, consistent product presentation, and efficient back-office processes. With a clear structure, modular content, and centrally integrated editorial and system-based product information, we created a scalable e-commerce solution that meets both the high expectations of the target group and the company’s business objectives.

Shopware 6 migration & new system foundation

Following the success with Shopware 5, Little Greenie chose to migrate to Shopware 6 to remain technologically future‑proof and competitive. Because of the fundamentally changed system architecture, a simple in‑place update was not possible – instead, a completely new shop foundation was implemented and all order and customer data were migrated into the new system structure.

Mit der Migration auf Shopware 6 setzt Little Greenie auf ein zukunftssicheres Shopsystem.
Produktvarianten können in Shopware 6 einfach erstellt werden.

UX design & performance

The goal of the mobile‑first strategy was to achieve maximum performance across all viewports. Content, images, features, and modules were first defined for mobile devices and then optimized for desktop and laptop views.

Following the mobile‑first principle, content is reduced to the essentials, designs are tailored to smartphones, and unnecessary features are deliberately avoided.

Enhanced variant presentation & brand experiences

The system migration improved overall performance, enhanced the display of product variants, and optimized the article structure.

Expanded design options enable Little Greenie to independently create unique brand experiences using custom-provided elements—without requiring extensive technical effort.

Features, checkout & inventory management

With Shopware 6, key features were implemented, including integration with Doofinder for optimized search, granular filter and sorting options, and an improved checkout process for a smooth purchasing experience. Simplified administration further enhances overall shop usability.

Extended shop features

Product and category pages were enhanced so that customers can see not only all key information but also availability, sustainability criteria, and delivery times. In addition, customer reviews, Trusted Shops ratings, and extra payment methods such as PayPal, Ratepay, and credit card are integrated.

Integration of the JTL merchandise management system

As order volumes grew, a professional inventory management solution became essential. Integrating JTL Wawi now centralizes all product, customer, and delivery data. End‑to‑end processes from purchasing and shipping through to returns can be automated and handled far more efficiently.

cs-little-greenie-features-burgdigital

FUTURE‑PROOF E‑COMMERCE STRUCTURE

RESULT & ADDED VALUE

With the migration to Shopware 6, Little Greenie now operates on a future‑proof, high‑performance e‑commerce platform that combines design flexibility with technical scalability. The modern system architecture provides ideal conditions for further integrations and the efficient ongoing development of the shop.

Improved performance, streamlined processes, and flexible extensibility together create a solid foundation for sustainable growth. At the same time, customers benefit from a clearly structured, intuitive shopping experience—delivering greater operational efficiency and a compelling brand experience.

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HÄUFIG GEFRAGT - KLAR BEANTWORTET

FAQ zur Shopware-6-Migration von Little Greenie

Why was the migration from Shopware 5 to Shopware 6 necessary?

With support for Shopware 5 coming to an end, a future‑proof solution was required. At the same time, migrating to Shopware 6 created an opportunity to modernize the technical foundation, enhance performance and variant mapping, and make back‑office processes more efficient. By rebuilding the system architecture and fully migrating all data, a scalable platform for continued growth was established.

What are the benefits of the mobile-first approach in the new store?

The shop was consistently designed according to the mobile‑first principle. Content, features, and modules were developed for smartphones first and then optimized for larger devices. This ensures maximum performance across all viewports, clear user guidance, and a streamlined, focused presentation – ideal for Little Greenie’s mobile‑centric audience.

What new features have been added in Shopware 6?

With the relaunch, numerous features were enhanced, including optimized search via Doofinder integration, granular filtering and sorting options, and an improved checkout process. Product pages now clearly communicate availability, sustainability criteria, and delivery times. In addition, customer reviews, Trusted Shops ratings, and extra payment methods such as PayPal, Ratepay, and credit card have been integrated.

How does the JTL integration support internal processes?

By integrating the JTL merchandise management system, product, customer, and shipping data are managed centrally. Business processes—from purchasing through shipping to returns—can be automated and controlled more efficiently. This reduces manual effort, improves data flows, and creates a robust foundation for further day‑to‑day growth.

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Together, we turn your vision into reality.

Pauline Eilert
Project Manager

pauline.eilert@burgdigital.de

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